www.notw.co.uk
The News of the World website offers all the great things traditionally associated with Britain's biggest Sunday newspaper, plus a whole lot more.
It's the home of must-read agenda-setting news exclusives, top showbiz & entertainment, plus top sport and great money-saving offers. As a result, the site has an extremely high level of engagement with its visitors.
Readers of the printed edition of the News of the World use the site to enjoy additional multi-media content such as video, blogs and extra photos.
'Online-only' readers who are not regular readers of the printed edition, but still love accessing our content online, account for about 74% of traffic.
- Highly valued by its visitors as a source of premium editorial video content,
- 90% of which is exclusive to notw.co.uk.
- 965,000 global video streams are requested on a monthly basis
- 1.9 million UK unique users monthly, 6 million globally
- Average of one video stream per every four UK unique users.
- Engagement - several hundred posts regularly appearing on any given major story.
The site is also an effective campaign tool and it has played a major part in helping to pay out £500,000 to readers over the last two months for recycling their mobile phones as part of our Go Green & Save climate change initiative.
60% of site traffic occurs at weekends, representing a good opportunity to interect with readers while they have the time and energy to be engaged.
Whilst News of the World doesn't specialise in covering breaking news midweek, there is something new and exclusive on the site every day - with midweek visits growing at a faster rate than weekend traffic, allowing commercial partners to extend their messages beyond Sundays.
Source: Hitbox 2009
