Iconic & influential news brands
The Sun and News of the World are two of Britain’s most famous and widely consumed media brands, reaching 8 million passionate readers in the UK every day of the week.
The choice for scale: The Sun is the most purchased product in the UK each weekday - News of the World is the biggest selling newspaper in the English speaking world.
Big name columnists ensure The Sun is big on opinion.
Our titles are truly multi-platform – in paper, online and mobile. We continue to invest in the brands to be the first to reach readers with big stories, big interviews and big pictures whenever and wherever they choose.
At NI Commercial, our focus is on providing the best service to our customers and proving return on investment in our powerful range of media products.
Latest News
The Big Media Debate - the hot topics
May 2010
The Big Media Debate hosted by NI in conjunction with Haymarket media.
SunTalk to do 9 hour shows for the World Cup
May 2010
SunTalk, The Sun’s award-winning internet radio station, will be almost trebling its broadcasting hours during the World
Working more effectively with our agency partners
April 2010
Neil Jones explains how over the last six months we have been focusing on working more effectively with our agencies.
Building brands & creating customers
The sheer scale delivered by the The Sun and News of the World ensures that the UK’s leading brands are in the hands of millions of existing or potential consumers every day of the week.
- Connect with an enormous volume of spending power - £1 in every £6 spent of groceries in spent by a Sun reader
- The Sun reaches 1.8 million more readers than 3 main competitive titles combined
- 1.25 million women with kids reached every day – 44% of Sun readers are actually women
- One in five Sunday Shoppers has read News of the World
- 3.1 million women read Fabulous magazine every Sunday
Latest Case Studies
We work closely with agencies and clients to deliver bespoke and highly creative campaigns that engage with our valuable audiences. We integrate print and digital solutions with initiatives ranging from high profile events, sponsorships, supplements and marketing partnerships.
Our library of case studies shows the diversity of our solutions and their effectiveness in delivering return on investment.
Cadbury's Dairy Milk
Cadbury's Dairy Milk ran a national press campaign to drive sales in conjunction with TV.
Wrigley's Extra
“Chew through the minutes that matter” Wrigley's took their Extra 90+ campaign to football fans with thesun.co.uk
