Iconic & influential news brands

The Sun and News of the World are two of Britain’s most famous and widely consumed media brands, reaching 8 million passionate readers in the UK every day of the week.

The choice for scale: The Sun is the most purchased product in the UK each weekday - News of the World is the biggest selling newspaper in the English speaking world.

 

Big name columnists ensure The Sun is big on opinion.

 

Our titles are truly multi-platform – in paper, online and mobile. We continue to invest in the brands to be the first to reach readers with big stories, big interviews and big pictures whenever and wherever they choose.

 

At NI Commercial, our focus is on providing the best service to our customers and proving return on investment in our powerful range of media products.

 

Latest News

No-one benefits from 'cheapest-is-best' media model

No-one benefits from 'cheapest-is-best' media model

February 2010

Severe pressure from procurement departments and auditing processes can create a pure commodity market.

My Media Week: Claire Myerscough, NI Commercial

My Media Week: Claire Myerscough, NI Commercial

February 2010

A peek at the media diary of Claire Myerscough, head of business intelligence at News International.

Fabulous Magazine welcomes back Sarah Brown

Fabulous Magazine welcomes back Sarah Brown

February 2010

The Prime Minister's wife Sarah Brown will be editing a second edition of Fabulous in support of Wellbeing for Women.

Building brands & creating customers

The sheer scale delivered by the The Sun and News of the World ensures that the UK’s leading brands are in the hands of millions of existing or potential consumers every day of the week.

  • Connect with an enormous volume of spending power - £1 in every £6 spent of groceries in spent by a Sun reader
  • The Sun reaches 1.8 million more readers than 3 main competitive titles combined
  • 1.25 million women with kids reached every day – 44% of Sun readers are actually women
  • One in five Sunday Shoppers has read News of the World
  • 3.1 million women read Fabulous magazine every Sunday

Latest Case Studies

We work closely with agencies and clients to deliver bespoke and highly creative campaigns that engage with our valuable audiences. We integrate print and digital solutions with initiatives ranging from high profile events, sponsorships, supplements and marketing partnerships.


Our library of case studies shows the diversity of our solutions and their effectiveness in delivering return on investment.

Cadbury's Dairy Milk

Cadbury's Dairy Milk

Cadbury's Dairy Milk ran a national press campaign to drive sales in conjunction with TV.

Wrigley's Extra

Wrigley's Extra

“Chew through the minutes that matter” Wrigley's took their Extra 90+ campaign to football fans with thesun.co.uk

Strongbow

Strongbow

Strongbow were developing a CRM campaign to recruit a database of Strongbow drinkers.

Today on Sunonline

Cancer nurse bedded three victims' husbands

NURSE is sacked over claims she had flings with three men who lost wives to cancer

Dad's agony: I'm NOT Jon Venables

MAN is in hiding after he's wrongly accused of being James Bulger killer Jon Venables

Twins share heart

TWINS have just one heart and parents face an agonising dilemma over the pair's future