The Big Media Debate hosted by NI in conjunction with Haymarket media explored the current dynamics between agency, client and media owners and identified the key issues facing all parties as well as setting the agenda for ways if working more effectively together in the future.

Attended by 150 key industry figures the high profile panel of six:-

• Media - Paul Hayes (MD of News International)
• Stephen Miron (CEO of Global Radio)
• Agency - Steve Hatch (MD of MEC)
• Steve Williams (GCE of OMD)
• Clients Pete Markey (MD of MORE TH>N)
• Fiona McAnena (Brand Director of Bupa)

Debated between the panel and audience the hot topics..

• Can the 3-part system survive between clients, agencies and media owners?
• The issue of clients trying to drive down prices and the stand-off this is creating with media owners such as NI not willing to drop prices. Does that make media owners unrealistic?
• The rise of data
• The demise of i-level
• If clients were to sack media auditors, would this be a good thing for the industry?
• Will the paywall model succeed?
• What was needed to make the system between client, media owners and agencies work better?

Keep an eye out for the key findings and the debate report in Campaign Thursday the 3rd of June...