Brand Eye is an innovative new study from News International that tracks consumer’s attitudes and perceptions of brands across key categories.

Conducted across News International's two consumer panels, Heartbeat and Premium Panel, the survey gives brand owners an instant snapshot of what consumers think about their brand, across a range of metrics, and how this compares to competitors.

The survey is designed to help brand owners shape their communications strategy in collaboration with News International.

Information can be broken down by different age groups, sex, newspaper readership and even location within the UK.

The first categories that have been surveyed are High Street Retailers, Grocers, Finance and Motors.

For more information on the Brand Eye or to arrange a presentation of the results contact Chris Worrell chris.worrell@newsint.co.uk or call 020 7782 7174