'Making the most of the opportunity - effective destination marketing.'

World Travel Market

ExCel London, 10 Nov 2009
14:00-15:00 North Gallery Room 13

News International hosts five experts from the fields of national press, tourism, marketing and advertising in a series of discussions on how a well thought out communications strategy is essential in both the lead up to and the period following a major sporting event.

Speakers:

• Lisa Minot, Travel Editor, The Sun
• Patrick Maitrot, Marketing Director, Eurosport
• Laurence Hicks, Ex-Managing Director, Wendy Wu Tours
• Roshene Singh, Chief Marketing Officer, South Africa Tourism
• Abba Newbery, Director of Creative Solutions, News International

Lisa Minot, Travel Editor, The Sun
Delivering expert advice on how destinations and organisations can work with the press to ensure maximum non-commercial coverage.

Patrick Maitrot, Marketing Director, Eurosport
How sport is essential for the Travel & Tourism sector and how major sporting events provide a great opportunity to showcase the attractiveness of the destination through broadcasting.

Laurence Hicks, Ex - Managing Director, Wendy Wu Tours
The 2008 Beijing Olympic Games was used as a springboard to launch Wendy Wu’s 2009 activity. Using both consumer and trade press, together with direct mail activity, Wendy Wu piggy-backed the hype around the event and capitalised on the consumer interest in China.

Roshene Singh, Chief Marketing Officer, South Africa Tourism
Roshene will share South Africa Tourism’s long term strategy up to, during and beyond the World Cup, and how the tourist board is working with partners including hoteliers and airlines as they look to maximise media coverage.

Abba Newbery, Director of Creative Solutions, News International
How are the best multi-platform campaigns created, and what are the processes involved? An insightful overview of the process of creating great campaigns.

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