Latest Case studies
American Express takes over Times website
American Express takes over Times website in a media first for their 'Realise the potential' campaign.
Visitnorway.com
80% of traffic generated to Visitnorway.com was attributed to a 12 page Times supplement on Norway.
M&S Plan A
Doing the right thing - M&S launch 'Plan A', a £200m ethical plan, with an iconic take-over of The Sunday Times.
Barclays - Britain’s Best Local Businesses
Rallying the nation with Barclays to Back British Biz. Just one small change in the decisions we make could save one.
Dulux 'Paint for change'
Re-paint a room to brighten your home, re-furbish a deserving project to brighten a community.
Mars Balls
Mars wanted to bounce into a Summer of Sport by encouraging people to get out and about and get playing.
Cadbury's Dairy Milk
Cadbury's Dairy Milk ran a national press campaign to drive sales in conjunction with TV.
Powerade - Inner Gear
Pure Power, Pure Speed and Pure Agility - The Times developed a campaign highlighting the virtues of speed and strength.
Bank of Scotland Entrepreneurial Challenge
Bank of Scotland Corporate and The Sunday Times worked together to successfully launch the Entrepreneur Challenge.
Wrigley's Extra
“Chew through the minutes that matter” Wrigley's took their Extra 90+ campaign to football fans with thesun.co.uk
Other Case Studies
VW Eos
Volkswagen wanted to build awareness of the VW Eos model by highlighting Eos as a stylish and classic choice.
Lexus – The Open Championship Sponsorship
To broaden Lexus’ association with The Open Golf Championship message to a wider audience.
Orange - Workplace Revolution
A long-term partnership that created a dialogue between Orange and their target business audience.
Halfords
Halfords saw a connection with their brand and The Sun readership and an opportunity to showcase their star products.
Tourism New South Wales
Tourism New South Wales (TNSW) were looking for a media partnership to encourage affluent UK travellers.
Yellow Pages
Yellow Pages briefed The Sun to find a way to encourage readers to start using their Yellow Pages again
